Balsara's emphasis on Private Label manufacturing has resulted in increased business from the North American and European markets.

The company is a member of the International Private Label Manufacturers' Association (PLMA), and is in the process of augmenting its production capacities and international customer service infrastructure in anticipation of large volume increases from international Private Label business.

Although the main thrust is on Private Label manufacturing of toothpaste, the company has also developed Private Label insect repellents, air fresheners, toilet cleaners, scourers, cosmetics and toiletries for sophisticated western markets.